Growing up, my dream was to be a writer. However, when I was old enough to understand the precarious financial nature of this career choice, I decided to think again and follow a route that would allow me to write, engage with the media and exercise my skill for forensic analysis. And after 25 years in the communications industry, supporting leading UK and global brands, I can honestly say that I made the right choice.
I have developed a specialism in creating strategies that help companies rebuild their reputations following significant challenges or widespread criticism of an entire industry sector. I have extensive experience of managing short-term crises and work across a broad range of industry sectors including financial services, healthcare, pharmaceutical, retail, defence, mining and manufacturing. Over the years, I have seen the problems companies face change significantly and now work extensively on issues involving sustainability, supply chain risks, human rights, corporate governance and taxation. The work can be complex, challenging but it’s never dull. And, whether it’s a submission to a government select committee or public inquiry, statement around high profile litigation or an annual sustainability report, I have plenty of opportunity to write to a daily basis.