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Our story

Founded in 1986 with roots firmly in the City, today we are an independent partnership of forty financial, corporate, brand and digital consultants. Our heritage means we understand how businesses deliver and the importance of giving independent and discreet advice from a position of trust. We have a history of driving award-winning creative communications programmes.

Meet the Partners

Our team is made up of some of the industry’s most experienced consultants working alongside the most creative young PR talent to deliver the perfect balance of strategic counsel and flawless execution. It’s a hard working, straight talking, no-politics, friendly culture where successes are always shared.

Andrew-Hayes

Andrew Hayes

Managing Partner

Andrew-Hayes

Andrew Hayes

Managing Partner

When I left University in 1987 I joined the corporate advisory division of a leading investment bank.  After three years I decided that selling the deals I was working on was where I wanted to be.  So I rang Michael Sandler to ask for a job.  That was in 1990 and I have enjoyed working at Hudson Sandler ever since. Deals have included over 20 IPOs as well as advising on many of the highest profile M&A transactions of recent years.  And I am proud to have built long term relationships with a portfolio of retained clients where we always strive to deliver new perspectives and original thinking.  We continue to win great quality new business with the new challenges that I relish. The speed of change across the media gets faster and faster and more and more interconnected, making our enormous experience even more relevant as clients seek to cut through all the noise. And of course, the challenges and opportunities this creates makes our role ever more fascinating and important to commercial success.
020 7796 4133
London, UK
Michael Sandler

Michael Sandler

Chairman

Michael Sandler

Michael Sandler

Chairman

After graduating from Boston University, I practiced as a Chartered Surveyor before joining the far more exciting world of financial public relations in 1980. I became a director of Streets Financial, which did so well that just six years later, I left to co-found Hudson Sandler. The world has changed many times since 1986, but I have continued to enjoy the cut and thrust of financial PR - advising a wide range of companies and City institutions as well as working on numerous takeovers, listings and fund raisings. Every day I thank my lucky stars I had the good sense to get out of surveying.
Alex Appleton

Alex Appleton

Partner

Alex Appleton

Alex Appleton

Partner

After nine years as a Chartered Accountant in a leading professional firm, I was attracted to PR by the way new ideas in this business constantly challenge convention – and by the sheer creativity of the people. After spending two years in a medium-sized communications group as head of finance for EMEA, I was drawn to Hudson Sandler by the agency’s professionalism, the approachability of the people and their openness to new ideas. I’m constantly amazed by our consultants’ addiction to giving clients the best possible service, playing a real role in driving forward their businesses – and I’ve been quick to learn one of Hudson Sandler’s most valuable lessons: always keep an open mind.
020 7796 4133
London, UK

Rebecca Gudgeon

Partner

Rebecca Gudgeon

Partner

Daniel de Belder

Partner

Daniel de Belder

Partner

Having worked heroically for my ACA qualification at PricewaterhouseCoopers, I perhaps somewhat rashly jettisoned my accountancy career to make the move in to financial communications.  However, my accountancy training has naturally been of use in navigating my way through financial statements, analyst models and legal documents but I now no longer have the joys of audit working papers and four to six week stints in basement offices of industrial business parks.  I recently joined Hudson Sandler after 13 years at Bell Pottinger and 3 years at The Communication Group. My experience is largely in capital markets communications. I’ve advised a range of businesses from FTSE 100s through to AIM small caps and pre-IPO companies.  I’ve worked across most sectors but have a particular leaning towards consumer-facing businesses and businesses going through change.
Nick Lyon

Nick Lyon

Partner

Nick Lyon

Nick Lyon

Partner

An Oxford degree in English led to four years as an account man in advertising where I learnt the art of the possible as well as how to book the best restaurant tables. However, the City called and I quickly became immersed in an exciting world of hostile bids, mergers ,crisis management, fund raisings and IPOs. The City has changed in many ways over the last few years with both the media and City institutions facing particular challenges from the ever evolving development of the internet and changing regulation respectively. However, there is still a role for the PR advisor who has the experience, and black book developed over the years, to guide and counsel clients in this fast changing world. It is very satisfying to still be advising companies I first met 20 years ago as well as building on the good relationships with young journalists and City advisers who now occupy lofty positions throughout the City. The job is constantly evolving but I believe the key attributes of a PR man remain the same: creative thinking, common sense, perseverance and a strong constitution.
020 7796 4133
London, UK
Wendy Baker

Wendy Baker

Partner

Wendy Baker

Wendy Baker

Partner

The advantage of a psychology degree is that you know what the interviewer is thinking before he does. This anticipatory skill baffled Andrew into giving me a job at Hudson Sandler and has kept me out of trouble ever since. I now work across a wide range of Hudson Sandler accounts, advising clients in the property, technology, leisure, financial services, and retail sectors. I obviously don’t miss my original calling, since I’ve now been in the financial PR business for over 20 years (ouch).
020 7796 4133
London, UK
Charlie-Jack

Charlie Jack

Partner

Charlie-Jack

Charlie Jack

Partner

A self confessed ‘media junkie’, my City PR life started in 1997 in the corporate PR department of Square Mile Communications working on the agency’s large professional services clients. To keep up with the dotcom masses, I left to become a founding Director of Citywebwatch, a leading financial news service. Having enjoyed the front line of financial media, I returned to PR to join Abchurch Communications, where I spent five and a half years managing financial, media and investor relations programmes for clients, in addition to working on a wide range of ECM transactions and special situations. As a Director, I also led the agency’s media relations practice. I was drawn to Hudson Sandler by the type of businesses the agency represents and the encouraging fact that these clients and my Hudson Sandler colleagues very rarely part company.
020 7796 4133
London, UK
Maria-Ignatova

Maria Ignatova

Partner

Maria-Ignatova

Maria Ignatova

Partner

I started my career after University as a journalist in Moscow where I worked for a number of publications including Izvestia and Forbes. At that time Russia was exploring the frontiers of capitalism and the natural resources sector – especially with my focus on the two “sexiest” areas, oil and diamonds – was the place to be and it helps me a lot on my current work. My many Russian clients appreciate my familiarity with the country, its language and its customs. Our investor relations programmes build on this expertise and our appreciation of the increasing influence of the CIS countries and their rapidly expanding economy.

Alexander Clelland

Partner

Alexander Clelland

Partner

I joined Hudson Sandler to work in a varied environment for an agile, boutique consultancy of senior advisers after leading communications functions for large financial services organisations, such as Macquarie and RBC Investor & Treasury Services, and Fitch Ratings. Coupled with my previous consultancy experience as a Partner at the financial specialist communications consultancy Penrose Financial, I have worked with companies across investment banking, hedge funds, private equity, foreign exchange, bond trading and stock exchanges. This was a natural evolution from my previous work as a journalist at Reuters covering credit markets as well as writing for leading trade publications in banking and capital markets. I actually started professional life as a probation officer, and I have found the skills of diplomacy, sensitivity to situations and getting the best out of people to be very useful in all my working life since.
020 7796 4133
London, UK
Alex Brennan

Alex Brennan

Partner

Alex Brennan

Alex Brennan

Partner

After three years studying philosophy at Bristol University (when cricket commitments allowed, of course) I took a Masters degree in Finance & Management, graduating with impeccable timing in the immediate aftermath of the 2008 financial crisis.  Impressed by an enviable client list and fantastic culture I was instantly sold on a career in communications at Hudson Sandler. My primary focus is advising companies the consumer industries and working with brands in telling their stories and managing increasingly scrutinised reputations across stakeholders. My biggest thrill remains the feeling that I’m genuinely part of my clients’ businesses and, from that position, giving real value-added advice.  All this in an always dynamic, collaborative and thoughtful environment amongst people who don’t take themselves too seriously, but are relentlessly client-centric.
020 7796 4133
London, UK
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