Choreography of a campaign to cut it in the media
04/09/2023
How the REKOM Night Index continues to be the go-to-source for key leisure trends in the UK
Brand campaigns
REKOM UK Night Index Report: consumers value social experiences in light of cost of living pressures
31/10/2022
Changing social habits Inflation, instability, and rock-bottom consumer confidence. It is against this grim backdrop that REKOM UK, the UK’s largest late-night bar and club
Our Fair and Square podcast is back
26/09/2022
We’re back for the second series of our podcast, Fair and Square. The podcast is devoted to exploring the perspectives and opinions that shape contemporary
Retail’s Nightmare Before Christmas
23/09/2020
As a second wave of the COVID-19 pandemic now appears inevitable, what does this mean for a retail industry that is crying out for a
A Brand New Approach to Marketing
04/05/2020
Global brands are rethinking their marketing and advertising strategies after many long-planned, carefully devised and heavily invested campaigns look hopelessly inappropriate during the COVID-19 epidemic.
‘Woke’ consumerism will be at the heart of retail’s next great revolution
06/02/2020
Getting to grips with the woke consumer The shape of the retail industry has changed dramatically in the digital age. The internet-enabled supply that flooded
What’s in a name – will a fintech disruptor be invited through the door
15/08/2018
‘We’re a disruptor’ has become an extremely familiar refrain. It sometimes seems that everyone starting a new tech company wants to be known as disruptive,
Lessons from the booming craft beer market
09/08/2018
A wave of disruption is hitting the consumer industries, and this year’s London Craft Beer Festival is a fitting symbol. In the biggest celebration of
Online gambling’s unique personalisation opportunity
08/02/2017
Those who follow the online gambling industry closely will know that it is, in many ways, already light years ahead of other consumer industries in
ICE, ICE baby
05/02/2016
The global gaming industry’s flagship annual expo, ICE, is in full flow at London’s ExCel Arena in Canary Wharf. At this time each year the