How social media accelerates groupthink
21/03/2022
In an era of social media and accountability, organisations are at a crossroads on how to deal with groupthink.
Category: Insights
As the cost-of-living soars, brands must go above and beyond to compete
16/02/2022
The cost-of-living crisis will make consumers re-consider many of their discretionary purchases this year – creating both challenges and opportunities for brands.
How kimchi cabbage can destroy your reputation in China
02/02/2021
A social media advertising stunt by Dolce & Gabbana in China in 2018 was a costly exercise for the luxury brand as it led to
COVID-19 outstrips Brexit by a mile
26/01/2021
On the 23rd of June 2016, the British people voted narrowly to leave the EU – and for the following four years the media talked
The rise of Green Friday
27/11/2020
2020 has been a year of monumental change for the retail industry. Many brands have had to transform the way they operate, investing in and
What PR must remember from Aristotle
18/09/2018
Last week, some of our team were lucky enough to hear the highly entertaining and hugely erudite Bennet Brandreth speak. As well as being an
The plucky contender vs the old guard – new media packs a punch
28/08/2018
On the 25th August 2018, something incredible happened. About 800,000 people bought a pay-per-view (PPV) boxing card online and a further 15,000 venue tickets were
The battle against terrorism starts with a search engine
26/06/2017
Helen Dunne of CorpComms met up with Dave King of Digitalis Reputation, our digital intelligence strategic partners, to discuss the role of SEO in the
Brexit or Bremain? Perspectives from the communications industry
09/05/2016
On Friday May 6, 2016, a panel arranged by Kantar Media, discussed the pros and cons of Brexit from the perspective of the communications’ industry.The
PR trends to watch in 2016
15/02/2016
The ability to develop and deliver great communications roots itself in the ability to adapt and change to the world around us. Without this, we’d
Thoughts from Davos
21/01/2016
So what is the chatter in Davos this year? What are the hot topics of conversation between the great and the good of politics and
What business can learn from Bowie
12/01/2016
One of my best reads of 2015 was a fantastic book by James Kerr called ‘Legacy’. The book contains Kerr’s account of his privileged access