Hudson Sandler appointed by Chocoberry

18/08/2025

Corporate & Brand

Hudson Sandler is delighted to have been appointed by Chocoberry, one of the UK’s leading handcrafted luxury dessert cafes, as its first corporate communications agency.

Founded in the heart of Leicester in 2018, Chocoberry today operates 18 characterful and ‘Instagrammable’ cafes in the UK, UAE, Turkey and Canada. It has built a reputation for its extravagant, on-trend desserts – from knafeh ‘Dubai Chocolate’ to Choco Puffs – and innovative all-day brunch menu. In the first six months of 2025, the Group recorded a 53% increase in system sales and has become one of Deliveroo’s most ordered brands, showcasing the strength of its unique customer proposition.

Led by Global CEO Kashif Razzaq and UK General Manager Ameer Nurmahomed, Chocoberry, which has already signed eight new franchised stores so far this year, has ambitious expansion plans to scale to 50 UK locations by the end of 2026 through franchising. Over the medium-to-long term, the Group is also exploring opportunities to expand in North America, Asia and the GCC as part of its vision to reach 100 global locations.

Hudson Sandler will work with Chocoberry to deliver an integrated corporate communications strategy to build the profile of the brand and attract new multi-unit franchisees in line with its growth ambitions.

Andy Richards, Associate Partner at Hudson Sandler, commented: “Chocoberry is a fantastic and highly scalable brand that is well-placed to capitalise on growing consumer demand for high-quality, experiential dessert experiences. We look forward to working with Kashif and Ameer to support the next phase of Chocoberry’s growth in the UK.”

Chocoberry joins Hudson Sandler’s growing roster of leading food and beverage brands. Today, this includes food-on-the-go retailer Greggs, fast-growing QSR brand Popeyes UK, global bubble tea leader Gong cha, Indian street food café brand Chaiiwala, and franchised pizza takeaway brand Caprinos Pizza.