Hudson Sandler is delighted to have been appointed by Eatphoria, the pioneering multi-brand quick-service restaurant group, as its first corporate communications agency.
Founded in 2025 but operational since 2014, Eatphoria operates a diverse and differentiated portfolio of brands that empower franchisees to trade through all dayparts and drive profitability. This includes Wraps & Wings, a premium quick-service restaurant brand specialising in wraps, wings, burgers and chicken that today operates five stores and dozens of cloud kitchens, serving more than one million customers per year.
Alongside Wraps & Wings, Eatphoria serves consumers via its other brands at its hybrid restaurant sites. Its brands include Eggsquisite, a unique breakfast experience with vibrant flavours and creative all-day brunch dishes; Holy Bagel, serving toasted bagels with bold and decadent flavour combinations; Mad about Doner, premium and delicious Halal meats cooked low and slow for late-night bites; and Dim Dum, a Korean street food-inspired proposition, offering a true taste of the East. In addition, Eatphoria has license agreements with international brands, including Baskin Robbins – the global ice cream and dessert brand – to further differentiate its proposition.
The Group, which has a management team with more than 30 years of experience in hospitality, is backed by TAN Food, part of TAN Holdings, a leading Italian venture capitalist, and is executing an ambitious expansion strategy. Over the next 12 months, it is aiming to open at least 12 Wraps & Wings restaurants and strengthen its position as a leading premium quick-service restaurant brand operator.
Hudson Sandler will deliver an integrated corporate communications programme, building awareness of and interest in Eatphoria’s growth story amongst corporate stakeholders in the UK.
Andy Richards, Associate Partner at Hudson Sandler, said: “Eatphoria is a fascinating business that has, for more than a decade, pioneered the virtual brands model to create more growth opportunities for franchisees across all dayparts. Today, it has a portfolio of unique, differentiated and proven brands that already serve more than one million customers per year with new funding from TAN Food to accelerate its growth. We’re excited to putting Eatphoria on the map and supporting the expansion of the business.”
Eatphoria joins Hudson Sandler’s leading roster of food and beverage brands. Today, this includes Popeyes UK, Greggs, Gong cha, Caprinos, Chaiiwala, and Chocoberry.
