Hudson Sandler supports Peace One Day

Rebecca Gudgeon
Partner, HS Sustain

Hudson Sandler is delighted to be the global communications partner for Peace One Day, which occurred yesterday, on 21 September 2021, offering pro bono support for this vital international drive to raise awareness and increase participation in Peace Day. 

This new partnership reflects our focus on sustainability and ESG, which is the golden thread through everything we do, together with our position as the market leader in emerging markets – where we support organisations enrich the communities in which they operate as responsible citizens. 

Founded by actor-turned-filmmaker Jeremy Gilley in 1999, Peace One Day achieved international recognition in 2001 when the member states of the United Nations unanimously agreed to mark 21 September as Peace Day: an annual day of global ceasefire and non-violence.

For the last 20 years Peace One Day has been working hard to institutionalise Peace Day on 21 September, making it a self-sustaining annual day of global unity and intercultural cooperation on an unprecedented scale.

Over the years, millions of people have been active on Peace Day in every country of the world, and hundreds of organisations have carried out life-saving activities in areas of conflict. 

Major achievements have included a 2007 collaboration with a range of UN agencies in Afghanistan that delivered the vaccination of 4.5 million children against polio.

Through initiatives and collaborations, Peace One Day continues to encourage organisations and individuals to reduce violence at home, in the workplace, at school, in our communities and towards our environment. Peace One Day’s goal for 2025 is to reach three billion people worldwide with its message.

In the words of founder Jeremy Gilley, ‘Only by investing in diversity, inclusion, justice, climate action, and inspiring and empowering the youth, will we have Peace One Day.’

Businesses operating in parts of the world where they need to compete with local communities for, by way of example, access to limited water supplies, will inevitably cause, and be forced to confront, tension and unrest. Companies that pollute the land or the air, or treat workers poorly, or engage children in their workforce, similarly cause tension and invite unrest. So, by neglecting sustainability issues and by not operating in a manner that actively supports and defends the UN SDGs, companies risk stirring up civil unrest. There is a direct link.

HS Sustain is, we believe, unique amongst our peers. It is an end-to-end sustainability strategy development and implementation service.  It goes from identifying future regulatory risks and materiality assessments, through the development of long-term goals for improvement and the technical pathways to meet them, to building sustainable reputations through ESG ratings, sustainability reporting and integrated communications. 

Rebecca Gudgeon, Partner, HS Sustain, said: ‘The Peace One Day organization champions positive change throughout the global community, promoting values and actions that will deliver a safer and happier world for us all. Peace and sustainability go absolutely hand in hand, because one is not achievable without the other.

‘Working with Peace One Day Founder Jeremy Gilley and his team provides Hudson Sandler with the opportunity to contribute to change at the very heart of our purpose: helping organisations to act responsibly so that they can enjoy a sustainable, long-term future.’

On Peace One Day, 21st September 2021 Rebecca Gudgeon joined a Peace Live Day panel discussion : ‘ESG: what role will it play in the manifestation of a more peaceful and sustainable world ?’  Other speakers were Dr Darian McBain, Nadhim Zahawi MP (Secretary of State for Education) and Frank Haresnape.  See highlights below